Trout Net

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June 17th, 2008

Trout Net

Crystal River Live Release Wood Trout Fly Fishing Net

$9.95

Laminated Wood Frame Trout Net

$9.97

Hook Your Direct Mail Sales Letter Readers With Good Transition
Sentences

Anglers in Maine catch trout using dry flies with barbless
hooks. Unless they keep tension on the line all the way to the
net, they lose the trout. Your sales letters must do the same.
But how?

One secret to keeping busy business readers hooked is to use
irresistible transition sentences. Transition sentences come at
the end of one paragraph and the beginning of the next. Good
transition sentences leave your readers hanging in a number of
ways.

One of them is to tell your reader that a number of things are
coming up, forcing your reader to transition to the next
paragraph to learn what some of those things are. If you’ve ever
listened to a person with a pronounced stutter, you know how
hard it is to wait while that person completes a thought. Your
prospects are the same. If you almost complete a thought at the
end of one paragraph, they will begin reading the paragraph that
follows to complete your thought. But that’s not all.

Another way to keep your reader hooked throughout your copy is
to end one paragraph with “that’s not all” or a similar phrase.
Or to start your next paragraph with the word “another.” Each
device shows the prospect that you have not finished, that the
prospect has more to learn. And so the prospect keeps reading.
And yes, there are some other hooks you might want to try.

You can start a paragraph with the word “you,” the one word that
prospects and customers never tire of seeing in print. Or you
could try another proven tactic.

And that is starting a paragraph with the word “and.” Read the
Gospel of Mark in the Bible sometime. It’s one of my favourite
books. You’ll find the narrative almost impossible to stop
reading, it’s so exciting. That’s because the writer begins so
many of his sentences with “and” that you are compelled to
continue reading to discover what comes next. (I won’t give away
how the book ends. Read it and find out.) But there’s another
device that’s just as powerful as the word “and.” Do you know
what it is?

It’s the question mark. Put one at the end of one paragraph,
with the answer at the beginning of the next paragraph, and
you’ll keep your readers headed towards your net.

So here’s the one thing you need to remember. You’ve figured out
by now that the secret to effective transition sentences is to
keep your prospective buyer in a state of suspended
satisfaction, one where they must keep reading your letter to
the end before they feel gratified. And there’s only one sure
way of doing that.

© 2005 Sharpe Copy Inc. You may reprint this article online and
in print provided the links remain live and the content remains
unaltered (including the “About the author” message).

About the Author

Fishing from the bank or shore of a lake, pond or river

Shore (bank) fishing is an exciting form of recreational fishing where the primary reward is the challenge catching non-common species. Some lakes, rivers and ponds are particularly attractive, such as the Red Lake Rivers running between Minnesota and North Dakota, and encompassing more than 70 species of native fish, including a world-class channel cat fish.

There are many other Shore (bank) fishing locations, in which the methods of fishing vary according to different factors, including the area where shore fishing is practiced, the targeted specials, along with personal strategies of the participants and the resources available in each place. Shore (bank) fishing allows a diversity of techniques, from the art of fly-fishing to the high-tech methods used to get catches such as tuna and marlin. Experts recommend hook, rod and reel for fishing rather than using nets or any other fishing aids.

Fishing from the shore is an ideal adventure for both expert fishers and novice anglers, who fish from the shoreline banks of ponds, rivers, lakes and streams, but also on the Gulf, Atlantic, and Pacific and Gulf coasts. In the United States, there are countless opportunities for shore bank fishing, including man-made structures especially intended for the practice of this sport, including bridges, walkways, piers and jetties.

Inland or coastal fishing offers the benefit of natural surroundings for the personal enjoyment or family entertainment. Kayaking, canoeing, biking and other activities are usually available near the shore, including lodging facilities for families and groups, as well as boat renting for the serious fisherman.

Each of the different locations has their own trophies. Atlantic shores are the destination for fresh water fish, including salmon considered the king of kings of all the catches, while the lake trout is the favorite of those who prefer inland shore (bank) fishing, particular boat fishing to enter the middle of lakes. Fishing from the shore is exciting for new anglers, but some species of fish cannot be caught along the shore.

There is a large array of fish available to people fishing on the shore, but free-swimming ocean fish are not found close to shore, particularly trout, they are usually found in cool, clear streams and lakes. However, Shore (bank) fishing offers stream trout and other species such as northern pike, sunfish, and bass, catfish, carp, perch, walleye and suckers.

There is a website that describes boat fishing, ice fishing, and has info on numerous freshwater fish, baits, and lures, plus other great freshwater fishing tips. The website is called: Fishing Stringer, and may be found at this address:

http://www.fishingstringer.com

By Robert W. Benjamin

You may publish this article in your ezine, newsletter or on your web site as long as it is reprinted in its entirety and without modification except for formatting needs or grammar corrections.

About the Author

Robert W. Benjamin has been in the software business on the internet for over 5 years, and has been producing low-cost software for the past 25+ years. He first released software on the AMIGA and C64 computer systems in the late 1970′s-80′s.

RB59 Software

http://www.rb59.com/software